Privacy Policy

1. Definitions

The privacy policy of The Maya SiteCo GmbH is based on the terminology used by the European legislator when adopting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use, among others, the following terms in this privacy policy:

a) Personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data subject

A data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for processing.

c) Processing

Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

f) Pseudonymization

Pseudonymization means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures which ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller or controller responsible for the processing

The controller or controller responsible for the processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor

A processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

i) Recipient

Recipient means a natural or legal person, public authority, agency, or another body to which personal data are disclosed, whether or not it is a third party. However, public authorities that may receive personal data in the framework of a particular inquiry under Union or Member State law shall not be regarded as recipients.

j) Third party

Third party means a natural or legal person, public authority, agency, or body other than the data subject, the controller, the processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent

Consent means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which the data subject, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to them.

2. Name and Address of the Controller

Controller for the purposes of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions of a data protection nature is:

The Maya SiteCo GmbH
Hauptstrasse 76
22965 Todendorf
Germany

Tel.: 04534/2064301
Email: daten@siteco.tv
Website: www.siteco.tv

3. Cookies

The internet pages of The Maya SiteCo GmbH use cookies. Cookies are text files that are placed and stored on a computer system via an internet browser.

Numerous internet sites and servers use cookies. Many cookies contain what is called a cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which internet pages and servers can be assigned to the specific internet browser in which the cookie was stored. This allows visited internet pages and servers to distinguish the individual browser of the data subject from other internet browsers that contain different cookies. A specific internet browser can be recognized and identified through the unique cookie ID.

By using cookies, The Maya SiteCo GmbH can provide users of this website with more user-friendly services that would not be possible without the cookie setting.

With the help of a cookie, the information and offers on our website can be optimized with the user in mind. As already mentioned, cookies enable us to recognize users of our website. The purpose of this recognition is to make the use of our website easier for users. For example, the user of a website that uses cookies does not have to re-enter login data every time the website is visited, because this function is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items a customer has placed in the virtual shopping cart via a cookie.

The data subject may prevent the setting of cookies by our website at any time by means of an appropriate setting of the internet browser used and may thus permanently object to the setting of cookies. Furthermore, cookies that have already been set may be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

4. Collection of General Data and Information

The website of The Maya SiteCo GmbH collects a series of general data and information each time the website is accessed by a data subject or an automated system. These general data and information are stored in the server’s log files. The following may be collected:
(1) the browser types and versions used,
(2) the operating system used by the accessing system,
(3) the website from which an accessing system reaches our website (so-called referrer),
(4) the sub-pages accessed on our website by an accessing system,
(5) the date and time of access to the website,
(6) an internet protocol address (IP address),
(7) the internet service provider of the accessing system, and
(8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using these general data and information, The Maya SiteCo GmbH does not draw any conclusions about the data subject. Instead, this information is needed to:
(1) correctly deliver the content of our website,
(2) optimize the content of our website and the advertising for it,
(3) ensure the long-term functionality of our information technology systems and the technology of our website, and
(4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack.

These anonymously collected data and information are therefore evaluated statistically by The Maya SiteCo GmbH and also with the aim of increasing data protection and data security in our company, ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. Contact Possibility via the Website

The website of The Maya SiteCo GmbH contains information, as required by law, that enables quick electronic contact with our company as well as direct communication with us, which also includes a general address for electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted by a data subject to the controller on a voluntary basis are stored for the purpose of processing or contacting the data subject. There is no transfer of these personal data to third parties.

6. Routine Erasure and Blocking of Personal Data

The controller processes and stores the personal data of the data subject only for the period necessary to achieve the purpose of storage, or insofar as this is provided for by the European legislator or another competent legislator in laws or regulations to which the controller is subject.

If the purpose of storage ceases to apply, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or erased in accordance with the legal requirements.

7. Rights of the Data Subject

a) Right to Confirmation

Every data subject has the right granted by the European legislator to obtain from the controller confirmation as to whether personal data concerning them are being processed. If a data subject wishes to exercise this right to confirmation, they may contact any employee of the controller at any time.

b) Right of Access

Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller, at any time and free of charge, information about the personal data stored concerning them and to receive a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

• the purposes of processing

• the categories of personal data being processed

• the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations

• if possible, the planned duration for which the personal data will be stored, or, if not possible, the criteria used to determine that duration

• the existence of the right to request rectification or erasure of personal data concerning the data subject, or restriction of processing by the controller, or to object to such processing

• the existence of the right to lodge a complaint with a supervisory authority

• if the personal data are not collected from the data subject: any available information about the source of the data

• the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) GDPR and—at least in those cases—meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

Furthermore, the data subject has the right to be informed whether personal data have been transferred to a third country or an international organisation. Where this is the case, the data subject also has the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to exercise this right of access, they may contact any employee of the controller at any time.

c) Right to Rectification

Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain the immediate rectification of inaccurate personal data concerning them. Furthermore, taking into account the purposes of processing, the data subject has the right to request the completion of incomplete personal data—including by means of a supplementary statement.

If a data subject wishes to exercise this right to rectification, they may contact any employee of the controller at any time.

d) Right to Erasure (Right to be Forgotten)

Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning them without undue delay, where one of the following grounds applies and insofar as the processing is not required:

• The personal data were collected or otherwise processed for purposes for which they are no longer necessary.

• The data subject withdraws their consent on which the processing was based according to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR, and there is no other legal basis for the processing.

• The data subject objects to the processing pursuant to Article 21(1) GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.

• The personal data have been unlawfully processed.

• The erasure of the personal data is required to comply with a legal obligation under Union or Member State law to which the controller is subject.

• The personal data were collected in relation to the offer of information society services pursuant to Article 8(1) GDPR.

If one of the above reasons applies and a data subject wishes to request the erasure of personal data stored by The Maya SiteCo GmbH, they may contact any employee of the controller at any time. The employee of The Maya SiteCo GmbH will ensure that the request for erasure is complied with immediately.

Where The Maya SiteCo GmbH has made the personal data public and is obliged, as controller, pursuant to Article 17(1) GDPR to erase the personal data, The Maya SiteCo GmbH shall take reasonable steps, including technical measures, taking account of the available technology and implementation costs, to inform other controllers processing the published personal data that the data subject has requested the erasure by such controllers of any links to, or copies or replications of, those personal data, insofar as the processing is not required. The employee of The Maya SiteCo GmbH will arrange the necessary steps in each individual case.

e) Right to Restriction of Processing

Every data subject affected by the processing of personal data has the right granted by the European legislator to request from the controller the restriction of processing where one of the following conditions is met:

• The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.

• The processing is unlawful, the data subject opposes the erasure of the personal data, and instead requests the restriction of their use.

• The controller no longer needs the personal data for the purposes of the processing, but the data are required by the data subject for the establishment, exercise, or defence of legal claims.

• The data subject has objected to processing pursuant to Article 21(1) GDPR, and it has not yet been determined whether the legitimate grounds of the controller override those of the data subject.

If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by The Maya SiteCo GmbH, they may contact any employee of the controller at any time. The employee of The Maya SiteCo GmbH will initiate the restriction of processing.

f) Right to Data Portability

Every data subject affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to which the personal data were provided, provided that the processing is based on consent pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR or on a contract pursuant to Article 6(1)(b) GDPR, and the processing is carried out by automated means, insofar as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, when exercising the right to data portability pursuant to Article 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and where this does not adversely affect the rights and freedoms of others.

To exercise the right to data portability, the data subject may contact any employee of The Maya SiteCo GmbH at any time.

g) Right to Object

Every data subject affected by the processing of personal data has the right granted by the European legislator to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them which is based on Article 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.

The Maya SiteCo GmbH shall no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or the processing serves the establishment, exercise, or defence of legal claims.

If The Maya SiteCo GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to processing of personal data concerning them for such marketing. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to The Maya SiteCo GmbH to processing for direct marketing purposes, The Maya SiteCo GmbH will no longer process the personal data for these purposes.

Furthermore, the data subject has the right, on grounds relating to their particular situation, to object to the processing of personal data concerning them which is carried out for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise the right to object, the data subject may contact any employee of The Maya SiteCo GmbH directly or another employee. The data subject is also free, in the context of the use of information society services, notwithstanding Directive 2002/58/EC, to exercise their right to object by automated means using technical specifications.

h) Automated Decision-Making in Individual Cases, Including Profiling

Every data subject affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing—including profiling—which produces legal effects concerning them or similarly significantly affects them, unless the decision
(1) is necessary for entering into or performing a contract between the data subject and the controller, or
(2) is permitted by Union or Member State law to which the controller is subject and that law provides for suitable measures to safeguard the rights and freedoms and legitimate interests of the data subject, or
(3) is based on the explicit consent of the data subject.

If the decision
(1) is necessary for entering into or performing a contract between the data subject and the controller, or
(2) is based on explicit consent,
The Maya SiteCo GmbH shall implement suitable measures to safeguard the rights and freedoms and legitimate interests of the data subject, at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision.

If the data subject wishes to exercise rights related to automated decision-making, they may contact any employee of the controller at any time.

i) Right to Withdraw Consent

Every data subject affected by the processing of personal data has the right granted by the European legislator to withdraw consent to the processing of personal data at any time.

If the data subject wishes to exercise the right to withdraw consent, they may contact any employee of the controller at any time.

8. Data Protection Provisions Regarding the Use of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is an online meeting place, a virtual community operated on the internet that generally enables users to communicate with each other and interact in virtual space. A social network may serve as a platform for exchanging opinions and experiences or allow the internet community to provide personal or business-related information. Facebook enables users of the social network to create private profiles, upload photos, and network via friend requests, among other things.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each visit to one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be accessed at:
https://developers.facebook.com/docs/plugins/?locale=de_DE
As part of this technical process, Facebook receives knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognizes with every visit to our website by the data subject—and throughout the duration of the visit— which specific subpage of our website is visited. These data are collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks one of the Facebook buttons integrated into our website, such as the “Like” button, or leaves a comment, Facebook assigns this information to the personal Facebook account of the data subject and stores these personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the time of accessing our website—regardless of whether the data subject clicks the Facebook component or not. If such transmission of information to Facebook is not desired, the data subject may prevent this by logging out of their Facebook account before accessing our website.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. It also explains which settings Facebook offers to protect the privacy of the data subject. In addition, various applications are available that enable users to suppress data transmission to Facebook. Such applications may be used by the data subject to suppress data transmission to Facebook.

9. Data Protection Provisions Regarding the Use of Google Analytics (with Anonymization Function)

The controller has integrated the component Google Analytics (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and evaluation of data regarding the behavior of visitors on websites. A web analytics service collects, among other things, data on which website a data subject came from (so-called referrer), which subpages were accessed, how often they were accessed, and for what duration they were viewed. Web analytics is mainly used to optimize a website and to conduct cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the extension “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this extension, Google shortens and anonymizes the IP address of the internet connection of the data subject when access to our website originates from a Member State of the European Union or another contracting state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is the analysis of visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the data subject’s information technology system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. With each visit to one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the Google Analytics component to transmit data to Google for online analysis. During this technical process, Google receives knowledge of personal data such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.

By means of the cookie, personal information—such as the access time, the location from which access originated, and the frequency of visits to our website by the data subject—is stored. With each visit to our website, these personal data, including the IP address of the internet connection used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through this technical process on to third parties.

The data subject may prevent the setting of cookies by our website— as already described above—at any time by means of an appropriate setting of the internet browser used and may thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. Furthermore, a cookie already set by Google Analytics may be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by Google Analytics relating to the use of this website as well as the processing of these data by Google. To do this, the data subject must download and install a browser add-on under the link:
https://tools.google.com/dlpage/gaoptout
This browser add-on informs Google Analytics via JavaScript that no data and information regarding visits to websites may be transmitted to Google Analytics. Installation of the browser add-on is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or reinstalled, the data subject must install the browser add-on again to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or any other person attributable to their sphere of control, it is possible to reinstall or reactivate the browser add-on.

Further information and the applicable privacy provisions of Google may be accessed at:
https://www.google.de/intl/de/policies/privacy/
and
http://www.google.com/analytics/terms/de.html
Google Analytics is explained in more detail at:
https://www.google.com/intl/de_de/analytics/

10. Data Protection Provisions Regarding the Use of Google+

The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is an online meeting place, a virtual community operated on the internet, which generally enables users to communicate with each other and interact in virtual space. A social network may serve as a platform for exchanging opinions and experiences or may allow the internet community to provide personal or business-related information. Google+ enables users of the social network, among other things, to create private profiles, upload photos, and connect via friend requests.

The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

With each visit to one of the individual pages of this website, which is operated by the controller and on which a Google+ button has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google+ button to download a display of the corresponding Google+ component from Google. Further information regarding Google+ can be accessed at:
https://developers.google.com/+/

As part of this technical process, Google gains knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Google+ at the same time, Google recognizes with each visit to our website by the data subject—and during the entire duration of their stay on our website—which specific subpage is visited. These data are collected by the Google+ button and assigned by Google to the respective Google+ account of the data subject.

If the data subject activates one of the Google+ buttons integrated on our website and thereby gives a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores these personal data. Google stores the Google+1 recommendation of the data subject and makes it publicly accessible in accordance with the conditions accepted by the data subject.

A Google+1 recommendation given by the data subject on this website is subsequently stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in that account, in other Google services—for example in Google search engine results, in the Google account of the data subject, or in other locations such as websites or advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google records these personal data for the purpose of improving or optimizing Google’s various services.

Google receives information via the Google+ button whenever the data subject visits our website while logged in to Google+, regardless of whether they click the Google+ button or not. If such transmission of information to Google is not desired, the data subject may prevent this by logging out of their Google+ account before accessing our website.

Further information and Google’s applicable privacy policy can be found at:
https://www.google.de/intl/de/policies/privacy/
Further guidance on the Google+1 button can be found at:
https://developers.google.com/+/web/buttons-policy

11. Data Protection Provisions Regarding the Use of Instagram

The controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and enables users to share photos and videos as well as to redistribute such data in other social networks.

The operating company of Instagram is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

With each visit to one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the Instagram component to download a display of the corresponding Instagram component from Instagram. As part of this technical process, Instagram gains knowledge of which specific subpage of our website is visited.

If the data subject is logged in to Instagram at the same time, Instagram recognizes with each visit to our website by the data subject—and throughout the duration of their stay—which specific subpage is visited. These data are collected via the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject activates one of the Instagram buttons integrated on our website, the transmitted data and information are assigned to their personal Instagram user account and stored and processed by Instagram.

Instagram receives information via the Instagram component whenever the data subject visits our website while logged in to Instagram, regardless of whether they click the Instagram component or not. If such transmission of information to Instagram is not desired, the data subject may prevent this by logging out of their Instagram account before accessing our website.

Further information and the applicable privacy policy of Instagram can be found at:
https://help.instagram.com/155833707900388
and
https://www.instagram.com/about/legal/privacy/

12. Data Protection Provisions Regarding the Use of LinkedIn

The controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an internet-based social network that enables users to connect with existing business contacts and establish new business connections. More than 400 million registered individuals use LinkedIn in over 200 countries. LinkedIn is currently the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. For privacy matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

With each visit to one of the individual pages of this website, which contains a LinkedIn component (LinkedIn plug-in), the browser used by the data subject is automatically prompted to download a display of the corresponding LinkedIn component from LinkedIn. Further information on LinkedIn plug-ins can be accessed at:
https://developer.linkedin.com/plugins
As part of this technical process, LinkedIn gains knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to LinkedIn at the same time, LinkedIn recognizes with each visit to our website—which subpage is accessed—and assigns this information to the respective LinkedIn account of the data subject. If the data subject activates a LinkedIn button integrated into our website, LinkedIn assigns this activity to the personal LinkedIn account of the data subject and stores these personal data.

LinkedIn receives information via its component whenever the data subject visits our website while logged in to LinkedIn, regardless of whether they click the LinkedIn component or not. If the transmission of information to LinkedIn is not desired, the data subject may prevent this by logging out of their LinkedIn account before accessing our website.

LinkedIn offers options to unsubscribe from email messages, SMS messages, and targeted advertising, as well as to manage advertisement preferences at:
https://www.linkedin.com/psettings/guest-controls
LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, who may set cookies. Such cookies can be rejected at:
https://www.linkedin.com/legal/cookie-policy
LinkedIn’s current privacy policy can be accessed at:
https://www.linkedin.com/legal/privacy-policy
LinkedIn’s cookie policy is available at:
https://www.linkedin.com/legal/cookie-policy

13. Data Protection Provisions Regarding the Use of Twitter

The controller has integrated components of Twitter on this website. Twitter is a multilingual, publicly accessible microblogging service on which users publish and disseminate so-called tweets—short messages limited to 280 characters. These short messages are visible to everyone, including individuals who are not registered with Twitter. Tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow the tweets of a particular user. Furthermore, Twitter enables the addressing of a broad audience via hashtags, links, or retweets.

The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

With each visit to one of the individual pages of this website on which a Twitter component (Twitter button) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the Twitter component to download a display of the corresponding Twitter component from Twitter. Further information regarding Twitter buttons can be accessed at:
https://about.twitter.com/de/resources/buttons
As part of this technical process, Twitter gains knowledge of which specific subpage of our website is visited. The purpose of integrating the Twitter component is to enable our users to share content from this website, increase visibility in the digital environment, and increase our visitor numbers.

If the data subject is logged in to Twitter at the same time, Twitter recognizes with each visit to our website—and throughout the duration of the stay— which subpage is accessed. These data are collected via the Twitter component and assigned to the respective Twitter account of the data subject. If a data subject activates one of the Twitter buttons integrated into our website, the transmitted data and information are assigned to their personal Twitter account and stored and processed by Twitter.

Twitter receives information via the Twitter component whenever the data subject visits our website while logged in to Twitter, regardless of whether they click the Twitter component or not. If such transmission of information to Twitter is not desired, the data subject may prevent this by logging out of their Twitter account before accessing our website.

Twitter’s applicable privacy policy can be accessed at:
https://twitter.com/privacy?lang=de

14. Data Protection Provisions Regarding the Use of Xing

The controller has integrated components of Xing on this website. Xing is an internet-based social network that enables users to connect with existing business contacts and establish new business connections. Users can create personal profiles, while companies may set up business profiles or publish job listings.

The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

With each visit to one of the individual pages of this website on which a Xing component (Xing plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the Xing component to download a display of the corresponding Xing component from Xing. Further information on Xing plug-ins can be accessed at:
https://dev.xing.com/plugins
As part of this technical process, Xing gains knowledge of which specific subpage of our website is visited.

If the data subject is logged in to Xing at the same time, Xing recognizes with each visit to our website—and throughout the duration of the stay— which specific subpage of our website is accessed. These data are collected via the Xing component and assigned to the respective Xing account of the data subject. If the data subject activates one of the Xing buttons integrated into our website, such as the “Share” button, Xing assigns this action to the personal Xing account of the data subject and stores these personal data.

Xing receives information via the Xing component whenever the data subject visits our website while logged in to Xing, regardless of whether they click the Xing component or not. If such transmission of information to Xing is not desired, the data subject may prevent this by logging out of their Xing account before accessing our website.

The privacy policy published by Xing, which can be accessed at:
https://www.xing.com/privacy
provides information regarding the collection, processing, and use of personal data by Xing. Xing has also published data protection information for the XING Share button at:
https://www.xing.com/app/share?op=data_protection

15. Data Protection Provisions Regarding the Use of YouTube

The controller has integrated components of YouTube on this website. YouTube is an internet video portal that enables video publishers to upload video clips free of charge and allows other users to view, rate, and comment on them free of charge. YouTube permits the publication of all types of videos; therefore, complete films, television programs, music videos, trailers, and user-generated videos are available on the platform.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

With each visit to one of the individual pages of this website on which a YouTube component (YouTube video) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the YouTube component to download a display of the corresponding YouTube component from YouTube. Further information about YouTube can be accessed at:
https://www.youtube.com/yt/about/de/
As part of this technical process, YouTube and Google gain knowledge of which specific subpage of our website is visited.

If the data subject is logged in to YouTube at the same time, YouTube recognizes with each visit to a subpage containing a YouTube video—which specific subpage is visited. These data are collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google receive information via the YouTube component whenever the data subject visits our website while logged in to YouTube, regardless of whether they click the YouTube video or not. If such transmission of information to YouTube and Google is not desired, the data subject may prevent this by logging out of their YouTube account before accessing our website.

The privacy policy published by YouTube, which can be accessed at:
https://www.google.de/intl/de/policies/privacy/
provides information regarding the collection, processing, and use of personal data by YouTube and Google.

16. Legal Basis for Processing

Article 6(1)(a) GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party—such as processing operations required for the delivery of goods or the provision of any other service—the processing is based on Article 6(1)(b) GDPR. The same applies to processing operations necessary for carrying out pre-contractual measures, for example in the case of inquiries regarding our products or services.

If our company is subject to a legal obligation that makes the processing of personal data necessary—such as compliance with tax obligations—the processing is based on Article 6(1)(c) GDPR.

In rare cases, processing may be necessary to protect the vital interests of the data subject or another natural person, for example if a visitor is injured on our premises and their name, age, health insurance data, or other vital information must be disclosed to a doctor, hospital, or third party. In such a case, processing would be based on Article 6(1)(d) GDPR.

Finally, processing operations may be based on Article 6(1)(f) GDPR. This legal basis applies to processing operations that are not covered by any of the aforementioned legal bases, if the processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, provided that such interests are not overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are particularly permitted because they were specifically mentioned by the European legislator, who considered that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, sentence 2 GDPR).

17. Legitimate Interests Pursued by the Controller or a Third Party

Where the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the performance of our business activities for the well-being of all our employees and our shareholders.

18. Duration for Which Personal Data Are Stored

The criterion for determining the duration of the storage of personal data is the applicable statutory retention period. After expiration of the retention period, the corresponding data are routinely deleted, provided they are no longer required for the fulfillment of a contract or initiation of a contract.

19. Statutory or Contractual Requirements for Providing Personal Data; Necessity for Contract Conclusion; Obligation of the Data Subject to Provide Personal Data; Possible Consequences of Failure to Provide Such Data

We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information about the contractual partner). In some cases, it may be necessary for a contract to be concluded that a data subject provides us with personal data that must subsequently be processed by us. For example, the data subject is obligated to provide us with personal data when our company enters into a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded.

Before providing personal data, the data subject must contact one of our employees. The employee will inform the data subject on a case-by-case basis whether the provision of personal data is legally or contractually required, or necessary for the contract, whether an obligation exists to provide the personal data, and the consequences of failing to provide the personal data.

20. Existence of Automated Decision-Making

As a responsible company, we do not use automated decision-making or profiling.

21. Data Protection Provisions Regarding the Use of Ultimate Member

The controller has integrated the WordPress plugin Ultimate Member on this website. Ultimate Member is a membership and user-management system that enables the creation of user profiles, registration processes, login functions, and community features. The purpose of using Ultimate Member is to provide registered users with protected content, communication functions, and individual account management.

When a data subject registers, logs in, updates their profile, or interacts with other users, Ultimate Member processes personal data that may include:

• Name or username

• Email address

• Profile photo

• Contact details voluntarily provided by the user

• User-generated content (e.g., messages, posts, profile entries)

• Technical information such as IP address and timestamp of activities

Ultimate Member stores this information within the WordPress database on our server. No personal data are transmitted to the plugin developer by default. Data processing occurs exclusively for the purpose of providing user accounts, enabling communication between users, granting access to protected areas, and ensuring the security of the platform.

Ultimate Member may send system-generated emails, such as registration confirmations, password resets, or notifications related to account activity. These emails are necessary for the proper functioning of the membership system.

If the data subject uploads profile images or other media files, these files are stored on our web server and will be visible according to the user’s privacy settings.

The legal basis for processing personal data in the context of Ultimate Member is:

• Art. 6(1)(b) GDPR (performance of a contract or pre-contractual measures) regarding user accounts and membership functions

• Art. 6(1)(f) GDPR (legitimate interests) regarding security, platform integrity, spam prevention, and community moderation

Users may request the deletion or modification of their account data at any time. Upon account deletion, all personal data stored within Ultimate Member will be erased unless statutory retention periods apply.

Further information about Ultimate Member’s data usage can be found in the plugin documentation:
https://ultimatemember.com

22. Data Protection Provisions Regarding the Use of Wordfence

The controller has integrated the WordPress security plugin Wordfence on this website. Wordfence is a security service provided by Defiant, Inc., which protects websites against malware, unauthorized access, brute-force attacks, spam, and other security threats. The purpose of using Wordfence is to ensure the stability, integrity, and security of our website.

Wordfence places cookies and uses various technical measures to identify malicious traffic, limit login attempts, detect harmful behavior, and prevent unauthorized access. For this purpose, Wordfence processes the following types of data:

• IP address of the accessing system

• Browser type and version

• Device information

• Accessed URLs

• Date and time of access

• Information about login attempts

• Technical identifiers related to firewall and malware scans

In some cases, IP addresses identified as security threats may be transferred to the servers of Defiant, Inc. (USA), specifically when the Wordfence “Real-Time Threat Defense Feed” is enabled. This transfer is necessary to block known attackers and to ensure global website security.

Defiant, Inc. is certified under the EU–U.S. Data Privacy Framework and therefore offers an adequate level of data protection.

The legal basis for the use of Wordfence is:

• Art. 6(1)(f) GDPR (legitimate interest) — our legitimate interest lies in protecting our website against attacks, misuse, and technical threats

• Art. 6(1)(c) GDPR in cases where security measures are required to comply with legal obligations

Wordfence stores logs and data related to security events only for as long as necessary to maintain website security.

More information about data processing by Wordfence can be found at:
https://www.wordfence.com/help/general-data-protection-regulation/

The privacy policy of Defiant, Inc. is available at:
https://www.wordfence.com/privacy-policy/

Translatet by ChatGPT

This privacy policy was generated by the Privacy Policy Generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as the External Data Protection Officer for Essen, in cooperation with the Data Protection Lawyers of the law firm WILDE BEUGER SOLMECKE | Rechtsanwälte.